Trademark Registration: Just as important as the goods or services you sell … maybe more important! 1. Overview of intellectual property, with a focus on trademarks. What rights does a federal trademark registration provide? 2. Is the trademark you use, or seek, available...in the U.S., in Japan, in Europe, in China? How to search trademark databases. 3. You applied to for a U.S. trademark and receive a refusal to register based on likelihood of confusion with another trademark. What do you do? 4. Someone is using your registered trademark! What do you do? What happens if you do nothing? 5. You receive a letter alleging that you have infringed another party’s trademark. What do you do? What happens if you do nothing?